TOUR, aboutGolf partner; manufacture simulator

January 12, 2009
PGA TOUR staff

PONTE VEDRA BEACH, Fla. — PGA TOUR Retail Licensing has partnered with aboutGolf, the world leader in indoor golf simulator technology, to manufacture PGA TOUR Simulators. The result of an exclusive, worldwide, six-year licensing partnership between the two entities, the PGA TOUR Simulator will debut at the 2009 PGA Merchandise Show, scheduled to be held Jan. 29-31 in Orlando, Fla.

In addition to the production of PGA TOUR Simulators, aboutGolf — through the agreement — is also granted exclusive rights to offer Tournament Players Club (TPC) courses on the PGA TOUR Simulator, including the TPC Sawgrass’ THE PLAYERS Stadium Course, site of the prestigious PLAYERS Championship.

“Simulator owners will have access to previously unavailable courses; courses that provide a true PGA TOUR experience,” says Bill Bales, president of aboutGolf. “And indoor center owners will be able to promote their use of these exciting products to drive revenue in difficult economic times. The direct benefits to simulator owners can be significant.”

As the developers of 3Trak, revolutionary, proprietary ball-tracking technology, aboutGolf displayed the history of innovation and commitment to performance the PGA TOUR was looking for.

“We are very excited about forming this long-term licensing partnership agreement with aboutGolf,” says Tim Hawes, the PGA TOUR’s Senior Vice President, Retail Licensing. “We chose to partner with aboutGolf because it is the world’s most progressive, technologically innovative indoor golf simulator company. Bringing TPC courses to life on PGA TOUR Simulators is an exciting venture and will give the PGA TOUR even more visibility to golfers everywhere.”

aboutGolf, for its part, obviously is excited to have its industry-leading technology and products recognized by the PGA TOUR, one of golf’s most-respected names. aboutGolf and its direct customers will not be the only beneficiaries of this partnership, however. Indoor golf stands to gain credibility and momentum from the introduction of one of golf’s greatest names into the industry.

“This partnership with the PGA TOUR has validated our long-stated belief that our simulators meet the highest quality and performance standards,” Bales says. “Selection by the PGA TOUR recognizes that truth, and we are very proud, but this simulator partnership is only the beginning. We look forward to working with the PGA TOUR in many capacities for a long time to come.”